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Collaborating for sustainable transformations in business

Collaborating for sustainable transformations in business

Written by Nina Peitler | Reviewed by Angelo Spörk

Created on: 10 Jun 2021 | Updated on: 10 Jun 2021

News category: "News on Living Innovation"

Eglantine Eeckhout on how The Shifts Green Deal method fosters collaboration for sustainable transformation in business

Our guest in this week’s responsible innovation story is Eglantine Eeckhout. Eglantine is a change facilitator at The Shift, a Belgian network for sustainability that brings together more than 410 companies, NGOs, universities and public authorities to foster new business models and create a better economy and society. She explains how The Shift’s Green Deal method stimulates sustainable change in the business world.

“By bringing together a wide range of actors, the Shift’s Green Deal is a powerful methodology that creates new sustainable business models”

What is the Shift‘s Green Deal method?

“The Shift’s Green Deal is a voluntary agreement between (private) partners, civil society and the (national or regional) government to launch a project, which tackles one defined societal issue. To overcome this issue, participants co-create new business models.”

Why do companies participate in the Shift’s Green Deals?

“By joining forces, members learn from each other’s experiences and combine different thinking dynamics. They then design an effective approach to sustainability, which fits their needs and will be pursued by all members.”

Our most important insights from this Interview with Eglantine Eeckhout:

  • The Shift’s Green Deal is a voluntary agreement that fosters co-creation between different actors who want to engage in sustainable development.
  • Participants create a new business model, which enables them to integrate the SDGs into their organization and leverage positive change in society.
  • By participating in the Shift’s Green Deal, organizations benefit from each other’s experiences and knowledge, which enables them to create and develop solutions.

Enjoy watching the full video with Eglantine Eeckhout at

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