Video message

Online communities in smart health innovation

Online communities in smart health innovation

Written by Nina Peitler | Reviewed by Angelo Spörk

Created on: 24 Mar 2021 | Updated on: 25 Mar 2021

News category: "News on Living Innovation"

Janett Klaus, Head of Marketing Service at Ottobock Healthcare on online communities in smart health innovation

Our guest in this weeks´ Responsible Innovation Story is Janett Klaus. Janett is Head of Marketing Service at Ottobock HealthCare, the global leader for prosthetics, orthoses and exoskeletons. For her, successful user engagement requires trust and openness.

“Social media has a great impact on the openness of users and improves user engagement in innovation processes.”

What are the specific challenges in user engagement in the healthcare industry?

“Aside from facing certain sector specific legal regulations, establishing trust with patients is extremely important in the healthcare sector. Being open and to paying attention to the specific needs of users builds trust in the long run.”

Can trust also be established online?

Online communities can also build up trust. Sometimes people are more open to talk to strangers or to share their story with people who are in the same situation.”


My most important insights from this Interview with Janett Klaus:

  • Trust is a prerequisite for user engagement in the healthcare sector.
  • Online environments offer benefits to co-creation and user engagement as it is sometimes easier for people to share personal stories within an online community.
  • Social Media improves the communication with clients and offers new ways of exploring consumer needs.

Enjoy watching the full video with Janett Klaus at

Discussion forum to this news article:

Please register here or login to comment to this news article.

To report any technical issues or spam please contact

More news from around the world

The Rise of Responsible Innovation

Innovation is part of our human power, and one that has helped humankind to arrive where it is today. But not all change and innovation have the consequences that their creators might have planned for, or expected. So what is the best way forward?

Post-lockdown hybrid working: VR is taking its place in the sun

New use cases for virtual and augmented reality in remote work are unfolded rapidly in many well-known companies, such as Swiss Bank UBS, BP, PwC and Deloitte.

Excursion into the Future of Digital Government

The Joint Research Centre has published a new policy report entitled, “Exploring Digital Government Transformation in the EU: Understanding Public Sector Innovation in a Data-Driven Society”.

ALTAI: A tool for trustworthy AI

ALTAI is a self-assessment checklist developed by the High-Level Expert Group on Artificial Intelligence. Organisations can use this list to ensure that the AI they are developing is trustworthy, responsible, and human-centric.

Invite a Friend

Send this News to a friend.