Online communities in smart health innovation

Janett Klaus, Head of Marketing Service at Ottobock Healthcare on online communities in smart health innovation

Our guest in this weeks´ Responsible Innovation Story is Janett Klaus. Janett is Head of Marketing Service at Ottobock HealthCare, the global leader for prosthetics, orthoses and exoskeletons. For her, successful user engagement requires trust and openness.

“Social media has a great impact on the openness of users and improves user engagement in innovation processes.”

What are the specific challenges in user engagement in the healthcare industry?

“Aside from facing certain sector specific legal regulations, establishing trust with patients is extremely important in the healthcare sector. Being open and to paying attention to the specific needs of users builds trust in the long run.”

Can trust also be established online?

“Online communities can also build up trust. Sometimes people are more open to talk to strangers or to share their story with people who are in the same situation.”

My most important insights from this Interview with Janett Klaus:

• Trust is a prerequisite for user engagement in the healthcare sector.
• Online environments offer benefits to co-creation and user engagement as it is sometimes easier for people to share personal stories within an online community.
• Social Media improves the communication with clients and offers new ways of exploring consumer needs.

Enjoy watching the full video with Janett Klaus at https://www.youtube.com/watch?v=MK6qGTT9j1U