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How to embed Responsible Innovation in Corporate Reporting

How to embed Responsible Innovation in Corporate Reporting

Written by Michael Gizicki-Neundlinger | Reviewed by Gabriela Ayala

Created on: 11 Aug 2020 | Updated on: 11 Aug 2020

News category: "News on Living Innovation"

Emad Yaghmaei on future-proof Key Performance Indicators

Our guest in this week's Responsible Innovation Story is Emad Yaghmaei, Senior Researcher at the Faculty of Technology, Policy and Management at Delft University of Technology. Over the past years, he has gained extensive experiences in industry-academia collaboration and implementing RRI in the business sector. For Emad Yaghmaei, RRI is all about values.


“For implementing RRI, an organization needs to think about values beyond their pure economic sense.”


Together with companies, Emad Yaghmaei elaborates on the main societal, ethical or environmental values that they want to pursue. From there, they jointly develop tailor-made key performance indicators. However, many companies want to avoid bureaucracy on top of their daily business.


“We should not implement new, RRI-related indicators, but embed them into existing reporting systems.”

Our most important insights from this interview with Emad Yaghmaei:

  • Even though RRI has gained traction in the private sector, many companies struggle to translate abstract concepts into business action.
  • Jointly developed Key Performance Indicators provide a great opportunity to align economic and societal values.
  • However, in some disruptive sectors, we still need a broader societal discussion to be able to define RRI indicators.

Enjoy watching the full interview at!

Click on the time stamps to watch the respective topics:

00:00 Umbrella Values of RRI

03:39 Future-Proof Key Performance Indicators

05:36 Making RRI Tangible

09:08 Challenges of Implementing Responsibility

11:33 The Business Case of RRI

13:21 RRI in Turning Point Technologies

16:07 Reporting as Entry Point for Responsibility

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