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How Industry-Academia Collaborations Succeed

How Industry-Academia Collaborations Succeed

Written by Michael Gizicki-Neundlinger | Reviewed by Gabriela Ayala

Created on: 20 Mar 2020 | Updated on: 20 Mar 2020

News category: "News on Living Innovation"

Tima Bansal on building bridges between innovation and sustainability

It's not about changing innovation, it's about changing sustainability.”


Tima Bansal is Professor for Sustainability & Strategy and Executive Director of the Network for Business Sustainability, which represents over 5.000 researchers and managers. Over the last 25 years she has been working at this intersection and found that sustainability experts and innovators face huge communication barriers and approach problems with very different mindsets.

Tima Bansal uses a systems perspective to bridge these barriers and highlights the utmost importance of creating informal rooms for fruitful exchange.

Click “View Video” to watch the full interview with Norma Schönherr!

Click on the time stamps to watch the respective topics:

00:00 The Intersection of Innovation and Sustainability in the Corporate World

05:29 Long-Term Thinking as Entry Point for Sustainability

08:46 A Systems Approach to Innovation

10:52 The Do's and Don'ts of Successful Industry-Academia Collaborations

15:24 Challenges of Implementing Corporate Sustainability

17:20 Vision for Sustainability in 2030

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