Tima Bansal on building bridges between innovation and sustainability
“It's not about changing innovation, it's about changing sustainability.”
Tima Bansal is Professor for Sustainability & Strategy and Executive Director of the Network for Business Sustainability, which represents over 5.000 researchers and managers. Over the last 25 years she has been working at this intersection and found that sustainability experts and innovators face huge communication barriers and approach problems with very different mindsets.
Tima Bansal uses a systems perspective to bridge these barriers and highlights the utmost importance of creating informal rooms for fruitful exchange.
Click “View Video” to watch the full interview with Norma Schönherr!
Click on the time stamps to watch the respective topics:
00:00 The Intersection of Innovation and Sustainability in the Corporate World
05:29 Long-Term Thinking as Entry Point for Sustainability
08:46 A Systems Approach to Innovation
10:52 The Do's and Don'ts of Successful Industry-Academia Collaborations
15:24 Challenges of Implementing Corporate Sustainability
17:20 Vision for Sustainability in 2030
Please register here or login to comment to this news article.