A Special Breed? Innovation in the SME space

Sebastiano Toffaletti, European DIGITAL SME Alliance, on opportunities for responsibility in the SME sector

Small and medium sized enterprises (SMEs) and family businesses form the backbone of the European economy. For SMEs, hyper-competitiveness, high investment costs and extreme market volatility pose serious challenges - especially in the arena of high tech and emerging technologies. Sebastiano Toffaletti, Secretary General of the Digital SME Alliance, explains how responsibility helps SMEs to establish robust business models in the digital age.