Garima Sharma, Anderson School of Management, explains how to bridge the gap between researchers and managers
Co-creation brings together stakeholders from different sectors and mobilizes the creative potential of participants. But sometimes it can be challenging to bridge the gap between the different knowledge systems of managers, researchers and citizens.
Garima Sharma, Assistant Professor at the Anderson School of Management, University of New Mexico, reveals the secret ingredient to a successful co-creation process.
Keywords:
2020,
video,
interview,
co-creation,
cocreation,
stakeholders,
sector,
creative,
potential,
managers,
research,
citizens,
process
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