Design Thinking and Responsible Innovation should go hand in hand

Bettina Maisch, Design Thinking Expert at SIEMENS, on the human-centred approach to innovation

Design Thinking turns the innovation process upside down. It does not start from technological feasibilities and opportunities, but puts people and their needs at the heart of innovation.

Bettina Maisch, Senior Key Expert Consultant at SIEMENS, introduces the stages of a successful design thinking process and explores how responsibility fits into the framework.