Video message


About the project

LIVING INNOVATION develops responsible, smart solutions that tackle societal challenges and respond to pressing societal trends.

It takes Responsible Innovation on a higher level by exploring the business case of Responsible Innovation and by ensuring real co-creation of sustainable solutions.

Funded by the European Commission's Horizon 2020 Programme, it creates two distinct opportunities.

  1. LIVING INNOVATION gives lead users and citizens the chance to be involved in the design of the technology that will shape their future lives

  2. LIVING INNOVATION gives industry the possibility to respond directly to changes and needs of users and society.

In doing so, the initiative demonstrates to industry and the public what Responsible Innovation is, and how citizens can be involved in developing innovations. By directly engaging a broad diversity of citizens, both industry and society can benefit from responsible innovation. Other industries are encouraged to take up the outcomes and use them to tap co-creation and responsible innovation.

LIVING INNOVATION is coordinated by the Institute for Managing Sustainability at Vienna University of Economics and Business. The project unites 14 partners from 10 European countries, including nine leading companies of the digital sector.